In collaboration with EmpathyLab and their project "Step Inside The Mind of a BOSS", Drone Department deployed its unique 360 12K FPV racing drone at Circuit Zandvoort for a groundbreaking in-store activation by Aston Martin Aramco and BOSS. Visitors were given the unique opportunity to embark on an immersive, multi-sensory adventure with the Apple Vision Pro, designed to blur the line between virtual and reality.
During this innovative campaign, fans could experience the world-class focus, reflexes, and strategic insights of drivers like Fernando Alonso. The climax was a breathtaking "Test Lap," where viewers were literally placed in the cockpit and alongside the track thanks to our 12K 360 FPV drone. This production perfectly demonstrates how immersive spatial technology, combined with our high-end drone cinematography, can create an unparalleled brand experience.
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